Recruiter details: Your Local London

YourLocal London (YLL) is a community based website (www.yourlocallondon.com) which is split into 70+ areas – each managed by a local editor. The editor stimulates content within their site via the noticeboard and chat room, and provides a natural place for local residents to go to and get to know their local neighbourhood.

In addition, each geographical area features local businesses. Every business featured has its own micro site which the business owner can access and update/edit themselves. This personal approach promotes support for the independent businesses in their local community and provides a much needed central resource for local residents to tap in to. Every microsite is searchable and accessible via search engines.

In addition to this our sales staff, the local editors are also able to access the individual details.

The basic concept of the website is based around that of community, rather than a directory style listing.

YLL spends significant budgets on paid for and natural search marketing in addition to local PR.